Month: December 2016

10 Questions You Should Answer to Grow Your Business in 2017

10 Questions You Should Answer to Grow Your Business in 2017

When I started blogging, I had no idea of the impact it could have on social media and on myself.12 months after, I learned a lot about growth through business writing. I discovered that growth principles apply to every business with some differences.

A word that expresses the idea of growth gives us a deep insight of solutions we can have to increase our business performance. Whether a school, a factory, a social or business company new venture, these reflections will help you succeed amazingly. I used these words to grow my reading audience to more than 100 countries in five continents in one year.

In this article, I will focus on the 10 powerful questions that should answer for quality actions that would revolutionize your business.

  1. Answer: Does your business answer to people’s “Why” and “How “question?
  2. Resolution: Does your business push people to make  a decision?
  3. Explanation: Does your business unravel comprehensive knowledge
  4. Clarification: Does your business help you master your services or your client’s needs?
  5. Result: Does your business produce measurable results after an investment.
  6. Outcome: Does your business contribute to sustainable productivity?
  7. Discovery: Does your business reveal something new to the clients?
  8. Determination: Does your business survive during a hard time? Have you evaluated the possible risks for the project?
  9. Conclusion: Does your business makes you reach a final truth that can be applied to the customer’s life?
  10. Interpretation: Does your business gives meaning to facts/data the way the customer perceives them?

If your business can reflect these 10 actions, you are sure you will make tremendous progress.

Take a look at each of the 45 articles of the blog, and you will notice one or many of these points.

I would like to discover what you do/did to grow your own business or the challenges you encounter now in growing your company.

Hervé Boris NGATE, Psychologist/Content Marketing Manager/Blogger


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5 Things I Do When I Don’t Feel Like Writing

5 Things I Do When I Don’t Feel Like Writing

I wanted to write my weekly blog post last week however I felt no words were flowing! It is a very frustrating to be on your computer, well prepared to write something and, words just don’t come! As I was stuck in front of my computer wordless, some questions came into my mind and the answers to them helped me to write.

There are many experiences on this topic but I would like to share with you five things I usually do when I don’t feel like writing.

1. What is my audience? This is the first question I keep asking myself. Who do you want to speak to with your blog post/article? If I had planned to write on language, I just focused on language learners and trainers.

2. What do I want my readers to master at the end of their reading? After being clear on my audience. I want to know the one thing my readers will retain after reading my article.

3. How can I start? The first words are very important in writing because they give the start of the idea developed and will determine if the reader will continue reading your article. I am a storyteller so I make sure to start with a story that illustrates as closely as possible my thoughts. When I get it, words start flowing by themselves.

4. Editing my writings as ideas flows. As I grow in experience and with the help of some mentors, I discover that one of the great secrets for excellent writing is editing. It’s amazing the number of readjustment done when I read the final blog post.

5. Proofreading and feedback. Though I use a good proofreading tool like Grammarly, I always send the article for proofreading to someone else. It’s the opportunity to receive my first feedback for the piece I just wrote. I can then make some final adjustment before publishing.

The real joy is to realize that from the blank page with no words, a blog post was written and has been read by hundreds across the world.I would like to know how you write when you don’t feel like writing.

Keywords: Audience, Objectives, Storytelling, Editing, Proofreading.

Hervé Boris NGATE, Psychologist/Content Marketing Manager/Blogger

The Power of Knowing Another Language

The Power of Knowing Another Language

There is nothing more fun than being at the place of a language learner after being a language trainer for more than 3 years. I realized it during my first 2-6 weeks in the US and I am very proud for the possibility to communicate all around.

Every communication reminded me what I was teaching to my formal language trainees. In very few weeks, I could easily locate myself, take a bus or a taxi, and shop. Actually, we are able to do in less than 2 months what took one year to those who had no knowledge of English.

Though my accent could betray my African origins, I am proud to notice that the only difference between an American speaking English and me is pronunciation and the speed of speaking. It looks very funny to always say “pardon?’’ when I have to communicate with one of them. At the beginning it was frustrating but the fact that I am immersed in the language makes it easier.

I also realized the power of combining reading, speaking, actions and demonstration in communicating in a second language. Since the American English is so fast, I noticed that if I don’t understand what they say, I grasp it easily when they use images and actions. Now I remember and understand why my learners used to say “you speak French so fast!”

As I meet other foreigners from all around the world, I come to the conclusion that the accent makes the identity of every language speaker. I could identify a Nigerian, Ghanaian,Cameroonian,Chinese,Taiwan and Indian by their accent. And the beauty of all this is that we can communicate and understand each other.

If you are a language learner, I encourage you to invest your best to develop your language competencies. If you are trainer maybe, you can learn a new language or reinforce the second one you already know; you will easily understand what your learners are going through.

I would like to hear from your own experience as a language trainer who became language learners. For me, I am thinking of learning Spanish, the second most spoken language in the US.

You can read the same article on the same topic: “The Power of Learning a New Language” by clicking on the link:

Keywords: Accent; Communication; English; French; Second Language.

Hervé Boris NGATE, Cross-Cultural Psychologist/ Communications/ Blogger/ Content Marketing