Month: November 2017

Réussir  la Mobilisation des Fonds de Votre ONG en 2018

Réussir la Mobilisation des Fonds de Votre ONG en 2018

L’objectif de cet article est de proposer des voies et moyens de faciliter le financement des ONG en Afrique Sub-Saharienne afin de promouvoir l’épanouissement des bénéficiaires et des responsables.

Apres 8 années d’expérience professionnelle dans le secteur des ONG en Afrique Sub-Saharienne notamment au Cameroun et en Ouganda, j’avais constaté le malaise autour des stratégies de financement des projets. Dans l’article “Fund Development And Grant For African NGOs: How To Develop Funding For Your NGO“, je mentionne quelques stratégies mise sur pieds mais dont les résultats sont peu satisfaisants.

La méthode la plus usuelle en Afrique Sub-Saharienne est la dépendance absolue des financeurs Occidentaux. Or, depuis la crise financière de 2008, ces pays Occidentaux en déficit économiques sont obligés de réduire, voire d’annuler des montants colossaux alloués aux projets d’aides vers l’Afrique.

Malheureusement, plusieurs ONG Africaines sont encore dans l’illusion d’une manne Occidentale venant soutenir leurs programmes humanitaires et sociaux. Certains donateurs exigent une contribution à hauteur de 30% du montant total requis pour la réalisation des objectifs sociaux. Ce montant reste utopique même pour des projets de moins de 1000 dollars.

Les efforts investis pour créer une nouvelle dynamique de financement local semblent vain et on se demande pourquoi ces efforts portent si peu de fruits? Comment mettre sur pieds un dispositif fiable et durable garantissant un financement efficace et efficient?

Concentrer les efforts dans les communautés. On entend par communauté, un ensemble de personnes ayant des aspirations, des objectifs et des besoins communs. On parlera par exemple de la communauté des orphelins, des enseignants, des personnes en situations de handicap.

Pour étendre ma définition, une communauté peut aussi se caractériser par une délimitation géographique. Dans ce cas, ses populations regrouperaient plusieurs types de communautés ayant en commun des besoins ou des ressources naturelles. Dans le cadre de mon argumentaire, j’aborde la définition globale de la communauté incluant la dimension spatiale, sociale et psychologique.

Ainsi, dans le quartier Nkoldongo de la ville de Yaoundé, on pourrait y retrouver différentes communautés de : chauffeurs de taxi, mototaxi, personnes en situations de handicap, orphelins et enfants de la rue, commerçants, etc…

D’après les observations personnelles des ONG qui ont réussi à prendre de l’envol financier, les efforts se sont concentrés dans les communautés où il est plus facile de faire grand impact. Les bénéficiaires sont issus de la communauté cible, et tous les financements et investissements sont concentrés sur les bénéficiaires et les responsables des ONG.

Faire communiquer les bénéficiaires sur leurs besoins. En Ouganda, J’ai pu observer une organisation pendant près de 20 mois et j’étais émerveillé du secret de sa réussite dans la mobilisation des financements : La mise en avant des bénéficiaires.

Cette approche observée dans cette Organisation Ougandaise n’était pas très courante dans les autres institutions à cause de la trop grande transparence dans la gestion des fonds collectés.

En effet, en Ouganda comme au Cameroun, ce sont généralement les responsables des ONG qui parlent pour les bénéficiaires. Ce sont eux qui évaluent les besoins pour les bénéficiaires et qui rédigent des projets pour eux. Puis, réfléchissent entre eux sur les possibles donateurs.

Bien entendu, lorsque les fonds alloués aux projets sont disponibles, seuls ces responsables en connaissent les montants exacts.

Il s’agirait plutôt de permettre aux nécessiteux de parler eux-mêmes de leurs besoins à des potentiels donateurs dans la communauté. Ce sont ces orphelins, enfants de la rue, handicapés et autres groupes marginalisés qui prendraient les devant de la scène pour s’exprimer sur leurs souffrances. Les responsables coordonneraient leurs discours pour mobiliser des fonds nécessaires à la satisfaction de ces besoins.

Pourquoi ça marcherait toujours. La question se pose alors sur la fiabilité d’une telle approche. Comment être sûre que les requêtes des bénéficiaires seront satisfaites?

Le succès de cette méthode de financement repose sur un principe simple : La communauté est heureuse d’investir sur son propre terrain. Le principe de l’autosatisfaction est le socle qui garantit la réussite d’une telle approche.

Pour mieux la cerner, prenons l’exemple de nos familles. Nous ne faisons aucun effort pour travailler dur afin de donner un avenir meilleur à notre progéniture. Nous sommes prêts à payer des sommes importantes pour leur éducation, leur bien-être psychologique et social. Nous ne voyons pas en cela un sacrifice mais une responsabilité.

En transférant cette esprit de responsabilité au niveau des communautés, il s’agirait de faire voire à tous que les besoins des marginalisés impactent négativement le développement de tous. C’est pourquoi, tous gagneraient à contribuer à leur intégration pour être tous meilleurs.

La recherche de l’autosatisfaction communautaire faciliterait la mobilisation des fonds pour des projets humanitaires et sociaux. Il ne s’agirait plus d’individus contrôlant les projets mais de la communauté travaillant en équipe pour son propre développement.

Bien plus, la réduction des montants faciliterait une donation régulière. Pour un projet communautaire de mille dollars d’investissement par exemple, sur une population de 20 000 habitants financièrement active, une contribution minimale de 0,05 dollars serait nécessaire. En transférant ces sommes en FCFA, cela demanderait une contribution d’environ 30 FCFA !

La mise en œuvre. Si l’on voudrait réduire le taux de suicide chez les mères adolescentes du quartier Nkoldongo, il faudrait par exemple:

• Identifier toutes les mères adolescentes dans le quartier.
• Créer des opportunités de laisser parler ces mères adolescentes sur leurs vécus et leurs besoins.
• Evaluer le montant financier dont elles ont besoins pour leur prise en charge en se basant sur leur discours.
• Demander aux auditeurs dans la communauté de contribuer en argent, biens matériels et logistiques.
• Multiplier des opportunités similaires pour susciter des fonds au niveau local.

En prenant l’exemple des USA qui financent des projets communautaires à hauteurs de milliers de dollars en prélevant parfois juste quelques dollars sur les revenus des populations actives, on est dans l’espoir qu’un jour nouveau pourrait se lever sur les ONG Africaines.

Hervé-Boris Ngaté, Chercheur Indépendant.

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Online Marketing Tools To Increase Your Digital Business Visibility in 2018

Online Marketing Tools To Increase Your Digital Business Visibility in 2018

The goal of this article is to share with you how to increase the visibility of your organization through focused social media presence.

Contrary to many social media activists, I started with no reputation and nothing but a group of French Language learners as my primary audience. In fact, I had only one view of each of my first articles on Facebook for about 3 months. From time to time, the number could move up but there was no stability.

Instead of being discouraged, I searched ways to attract more viewers and grow my audience.

I found that there are favorite traffic hours to increase visibility depending on channels. I invested approximatively 15 minutes morning, midday , afternoon and evening to share on various channels. With wordpress.com, I automatically connected my different social media accounts.

Therefore, as soon as I publish an article, it’s posted on those various channels at the same time. I will then share the content in groups, or on home pages the remaining periods of the day and the week as illustrate in the table bellow:

Facebook Twitter LinkedIn Google+
Best 1-4pm 1-3pm 7-9am or 5-6pm 9-11am
Worst 8pm-8am 8pm-9am 10pm-6am 6pm-8am

I learned everything through experience. That’s why if you understand these simple steps I am going to discuss in this article, and you apply them on your own context, you’ll surely do better than me.

You’ll be starting from proven methods that made me reach hundreds of thousands of people around the globe in less than 2 years.

In fact, my blog https://seed4future.com/ has now been viewed in more than 120 countries in five continents. Various contents in French and English helped reach viewers and new visitors on my blogsite every day.

In addition, I selectively focused on some channels depending on my audience and the results expected. Don’t make the mistake to be active on the 21 online channels showed in the above picture.

You’ll be waisting a lot of time, money and energy. you’ll also lost impact because you will become inconsistent on different channels. Honestly, on all the 5 channels I used in the past 21 months, I am more effective and efficient on only 2 or 3 of them.

I am sharing all of them with you so that you can choose the one that suit you the best.

1. I started with Facebook where I had an account. My first goal by sharing on facebook was to make the difference with these fancy post with no development purposes. I noticed most of the post on Facebook based on development had so little views.

2. Then moved to LinkedIn and Twitter. I started with LinkedIn and Twitter for professional reasons. Many of my articles were educational. So I needed an audience where I can learn and share my ideas and researches.

I am most active on linkedIn because most of my readers in group could comment or trigger a discussion with articles posted. Twitter helped me connected with the news feed on people,organization and experts writing on the same center of interest.

3. I added Google. Google+ and GoogleAddwords. I did not realized everything I published appeared on google search. The day I realized it, I became more consistent on my content and  more, I taugh of the image I could have on a social media like Google if someone just type my name.

Google adwords is an amazing tool that helped me write with more purpose. I was able to tailor my content based on most common words searched on the web. The most important is that I added the SEO skills on my social media profile.

4. Whatsapp is the most efficient and the most direct social media tool among all I mentioned. I could reach my reader rigth where they were. I said to myself: “If the title and the first sentence of my article is attractive enough, I will have more viewers and new visitors everyday; Because where ever they are, as soon as they see my post, they will click on it”.

Wheter individual or whatsapp groups, I never regret sharing an article!

Imagine that you are going through a financial crisis and you receive a new whatsapp message from me. The first words on the message are “How to come Out of your Financial Troubles”. What will be you next reaction? Of course, clicking on the link to read more on the topic.

If this happen on a weekly base, you’ll trust me more and more. Next time you see a message from me, it’s more likely you’ll want to take a look at my content because I hit you right on your need last time.

That’s exactly what I did with my  French Language learners. Some of my students became co-writers of some language articles, while some volunteered to proofread my contents in English and others decided to help by sharing to their friends on social media.

I want to insist on the fact that with whatsapp, you reach your reader right on his bed, in the bus, while driving or in the bathroom. It’s direct, simple and the reader can reply to you on the spot even if he/she does not leave a comment on the blog page.

5. Emails. Finally, let’s talk about emails. For me, emails helped me reach people I would never meet. In the era of digitalization, we often connect with people online for training purposes or professional exchanges.

When I write an article that could interest one of those categories of people, I have no choice but to email to them. Or, when I call for action at the end of my article, I ask my reader to send me an email.

As the correspondance become more effective and bear more fruits, phone numbers could be exchange for more direct conversations by call or whatsapp .

What online marketing tools and strategies are you using to increase the visibility of your product online? I will be happy to hear from you.

I am currently looking for a passionate youth whose main task will be to continue to disseminate my contents on those channels while I focus on research and writing.

This volunteer job request an hour a day from Monday to Friday. You’ll gain in experience and you’ll also expand your knowledge of different social media that you could transfer in any other area of your life.

If you liked this article and you are interested in this volunteer opportunity, email me now or, share it with people who could be interested in this opportunity.

Send them this article and help them acquire new skills that could change their career and future.

Sincerely,

Hervé-Boris Ngaté

The Power of Small Achievements!

The Power of Small Achievements!

This week has been the publication of the 100 th article on seed4future.com in almost 2 years.

With the approach of thanksgiving , one of the first things I am gratefull to God is the ability to kept writing all this time despite the many challenges.

My goal is to keep writing for the next 8 years whatever happens.

This means I would have published 500 articles in 10 years. I will be 44 years old by that time.

Considering an average of 800 words for each article, I would produced 400000  words in 10 years. An equivalent of 10 books of 100 pages average.

As we are preparing to enter year 2018, I am writing to encourage you to start something how small you estimate it.

I started with no experience on blogging. I only had the passion for self-development contents and the desire to communicate my experience with the greatest number of people.

This is where it led me:

– 100 articles writen by me, co- writers and writers from Cameroon, Uganda, Burundi and India.

– Worlwide visibility in 123 countries in 5 continents.Countries.jpg

– More than 20 000 viewers and visitors on my blog.

– Free Self and Organizational Development Training in Netherland, Uganda, Kenya, USA, India and Cameroon.

– 4-Ebooks published on blookup.com

If the passion for something good and valuable burns in your heart , do it with the little resources you have and grow it with hard work and perseverance.

That’s what I did and I am determined to keep writing!

Start somewhere! Do it and keep doing it!!!

Hervé-Boris Ngaté

Summer Love!

Summer Love!

The most beautifull season of the year reveals the deepest passion and desire of everybody: LOVE…What if you take time to put words in what you experienced during last summer.

Follow me and sing with me!

Ref

Summer love, remember to cover up

OOh Summer Love, you’re burning inside me

Ooh Summer Love, this is the love song of just 3 months

1.

Summer love

You are everywhere everytime,

During jogging , at the beach

And deep in my mind when I close my eyes.

Ref

Summer love, remember to cover up

OOh Summer Love, you’re burning inside me

Ooh Summer Love, this is the love song of just 3 months

2.

Summer love,

I saw you during pique-nique,

I am sure it was you in all our laughings

I could hear you louder than everybody.

Ref

Summer love, remember to cover up

OOh Summer Love, you’re burning inside me

Ooh Summer Love, this is the love song of just 3 months

3.

Summer love,

I though we will go to the beach

The dreams of thousands of youths and adults,

Just dreams, just dreams…Ooh summer love.

Ref

Summer love, remember to cover up

OOh Summer Love, you’re burning inside me

Ooh Summer Love, this is the love song of just 3 months

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Cryptonite!

Cryptonite!

It’s amazing how life could make us encounter some amazing people! People you never imagine you would see. It’s more amazing how we could drive inspiration from those people.

It’s one of those encounters that made wrote this song lyrics! I could not keep it for me and I am sharing it with you so that you learn how to value every person you meet in your life.

Read these words and try to picture in your mind the beauty of how interesting such experience could be.

1.You came to me like the sunshine morning

Running like an angel.

I can remember the  sweet sound of your voice:

“Are you OK?” that triggered the flamme of passion…

REF1:

You are the cryptonite of all my fears: You’re my motivation.

You are the cryptonite of all my doubts: without you I can’t move on.

You are the cryptonite of all my pains: with you comes my strenght to move on.

 

2. Since that day, I couldn’t stop searching your eyes,

In the middle of the noises and the turbulences of the day.

Once I found you, and finally our eyes comes to contact,

I felt that strange energy! Oh I felt it growing!!!

REF1:

You are the cryptonite of all my fears: You are my motivation.

You are the cryptonite of all my doubts: without you I can’t move on.

You are the cryptonite of all my pains: with you comes my strenght to move on.

 

3. Competitors or adversities couldn’t replace or change,

This growing flame of passion between us.

Without words, we said everything…

With just one look, all was done.

Oh! I could see your face shining and your heart singing:

REF2:

I am the cryptonite of all your fears: I am your motivation.

I am the cryptonite of all your doubts: without me you can’t move on.

I am the cryptonite of all your pains: with me comes your strenght to move on.

Because

You are the cryptonite of all my fears: You are my motivation.

You are the cryptonite of all my doubts: without you I can’t move on.

You are the cryptonite of all my pains: with you comes my strenght to move on.

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