Category: Organisational Management and Development

16 Tips to Get the Best, Save More and Spend Less

16 Tips to Get the Best, Save More and Spend Less

This article is for low and middle class people who wonder why they can’t build a sustainable financial life and how they could come out of the circle of not seing the fruit of their effort.

The 16 following points provide simple financial management tips to get the best, save more and spend less:

-Be needs oriented not fashion oriented
-Don’t shop branding
-Cook by yourself
-Wash your car (s) by yourself
-Discover the secrets of Thrift stores
-Connect to donation centers
-Go to the sources for information
-Shop for Gas
-Drive with purpose
-Go to open spaces (parks) for fun
-Watch movies at home
-Shop online
-Compare owing a Car vs Metro vs Uber
-Compare housing vs renting
-Set automatic payment
-Organize your accounts management

I would be glad to hear what are your secrets to get the bess, save more and spend less.

Hervé Ngaté

4 Powerful and Simple Ways of Understanding Diversity

4 Powerful and Simple Ways of Understanding Diversity

Jane is a young african lady who got her scholarship to study at a famous western University. During a class discussion, she was asked how she managed to travel from Africa to the country.

She replied she walked by feet from her house till she reached the sea border, and then took a boat that dropped her on one of the port. After that, she walked by feet again and reached the University and Register for her classes.

They all replied: That’s awesome! Great! And where did you learn English?

The lady answered: I came here with no knowledge of English and I learned English when I landed in the country.

Wonderful! Said the classmates with big smiles on their faces and with a certain satisfaction they learned something new about her.

But they could not understand why Jane was answering their questions with an ironic smile.

The type of smile that says: “They believed me! How in the 21st century these people don’t know there are scholarship programs that enable countries to exchange and transfer knowledge?”

Jane, who was narrating the story with some people, said she did it purposely to show them how stupid their questions were and to help them understand they need to be more open minded.

The above story is a fraction of what some immigrants or foreigners face every day in western countries. Such questions arise mostly from western people when they encounter someone coming from a third world country.

But the reality is different from what social media portray about third world countries. People are also different. As we travel outside our native country, we notice how different we are from others but also, we are amazed of what they know and could provide us in term of services, knowledge, and information.

In this article, I would like to share with you how to smartly discover other cultures for development purposes*. Whether in our neighborhood, workplaces or social groups, there is an increasing probability to encounter someone of another cultural background. That’s the direct effect of a globalizing world.

Some few tips could avoid you being seen as an authentic ignorant when you meet people from other countries.

We could also learn how to put aside prejudices and stereotypes that could lead to harmful discriminations.

  1. Ask the right questions. By asking the right questions, we can discover more about others. Two powerful types of questions could help us do that: Why and How.

“Why” questions generate motivation speeches. One could be amazed at people’s motives for being where they are.

“How” questions provide a process to move from point “A” to point “B”.

Below is a typical example of a conversation with “why” and “how” questions.

Question: Why did you come to America?

Answer: Because it’s the country of opportunities where I could become the best version of what God wants me to be.

Question: How did you come here? Which means of transportation did you use?

Answer: I came by plane. The flight was 16 hours .

The conversation could continue for an hour and nobody will feel like a new product being studied to know if it could be consumed or not.

  1. Make some research based on the answers

We should really be humble and make some researches on the person’s country, travel opportunities, and socio-economic status.

When working for the US Peace corps, I was amazed at the number of things I learned on Cameroon through Volunteers.

The same thing happened to me when I landed in America. In my discussions, I demonstrated so much knowledge about America that many did not believe I have been in the country for less than a year.

It’s simply because of the advantage of new technologies.

Google provides you almost all the knowledge of cultures around the globe.

Hollywood gives a certain view of societies with true story based movies (Not fiction please!).

Discovery World, Planet, National Geographic and many other channels disseminate all kind of reliable information about other cultures.

You could watch a foreign channel right in bed and learn about others.

Due to globalization, we may have relatives, friends or friends of friends almost everywhere who could provide some knowledge about other cultures.

In libraries, you find amazing books of people who traveled and discovered the world.

Make good use of all those resources to understand foreigners around you with non-suspicious eyes.

  1. Share life. It’s important to have common activities with a common interest and learn why and how people from other cultures understand things.

Understanding others could be possible through genuine and natural interaction because people do not “behave” as expected.

Going to a pique-nique, discussing on life topics like marriage perception, society challenges, football business, language differences and much other life related domain could help discover how others perceive and analyse the world from their cultural background.

To know more about this topic, read my article on  Taping The Power Of Diversity in 21St Century Organisations: Principles and Practices.

  1. Avoid the Superman Syndrom. The Superman Syndrom is manifested by asking questions as if we have the answers but deeply we no nothing.

To identify “supermen”, they simply never share in return their views on questions they ask you. They could actually ask you question but the day you reply and ask them: “What about you?” You could perceive on their face the embarrassment of being ignorant.

The Superman Syndrom is due to the difference between social media and reality. It could be shocking in positive or negative ways but there is always a: “It’s not exactly what I saw on TV!”

When I left Cameroon to Uganda, my mother almost cried because she taught I was moving into a country where war is raging. She knew famine and HIV are devastating the country.

The only thing I knew about Uganda when I was still in Cameroon was the former leader Amin Dada through the movie “The king of Scotland”. When I reached there, I was amazed by the positive changes that occurred since.

While in Uganda, I also encountered a lot of western natives among my students who gave me a certain view of how the western world looks like. They were impressed by the difference between what they heard about Africa and the reality they were experiencing.

Their views added more knowledge to what I knew already (through the ways mentioned above and through my years of experience with Peace Corps in Cameroon) and prepared me mentally to live in America.

For sure, reality could be far different from what you heard or learned but at least to avoid the Superman syndrom, you may have to communicate with people by acknowledging that you are learning from real facts, not theories.

If the above 4 ways of discovering other cultures seem too simple to you, then it means you perfectly understood the goal of my article.

Life could be easier than we think and people could be less complicated as we thought.

There are surely many ways to discover and understand other cultures. I would like to hear from your own experience.

If you liked this article and you think it could be helpful to people around you, share it with your network. You’ll be contributing to making our diverse world a better place to live in.

Hervé-Boris Ngaté, Cross-Cultural Psychologist/Communications Specialist

  • This article (drafted since October 2017) has no political purposes and in no way is related to any political view.
  • This content aims to contribute to a better understanding of cultural groups for a better interaction. (The author)


11 Truths Nobody Will Tell You About Success in 2018!

11 Truths Nobody Will Tell You About Success in 2018!

The last two months of 2017 has been very exciting! I don’t know about you but I would to share with you how I found a new perspective of success: Success based on developping a high sense of autonomy

I actually discovered new ways to improve my knowledge on success while searching for a captivationg book to read.

I found a quite simple but amazing book entitled “Make it reality” written by Cris Abrego. What attracted me with the content are the principles of success stated by the author through storytelling.

I summarized it for you but I also added my own input based on my experience and the one of other successfull people I know. I hope this article will help you broaden your view of success.

I also hope this piece could help you become a successfull person next year and the coming years.


How much worth do you value yourself?
This means taking the responsability to take actions on what is possible.
It also means planning on a long term 20 years goals you’ll break into subgoals by:

-Doing everything you see: The first 10 years
-Transfer your skills: 3 years
-Become the expert through what you learned: 5years
-Expand and grow your business: 2 years


What do you see that nobody is seing?
Passion reveals your dream and your dream provide your vision. For the vision to become true, it has to be converted into goals.

True passion is related to  people interests and influences. Passion could become real only when your skills are identified. You should master the area in which you are really excellent at.

-Focus on working hard and give your best to achieve those goals.
-Find examples of people who achieved their dreams and learn from them. Otherwise choose to be mentored.

-Prepare  for what you have to do to make your vision become reality and know your audience.
-Competition will help you pick up yourself when you’ve fallen and push you to work harder to realize your goals.
-Talk about your vision but don’t say it to everybody. The more you declare it the closer you are to it.
-Obstacles like fear of failure/ success, doubts about your skills and potential can be overcome.


How to see beyond challenges and turn them into directions.

Be the best in your current job -do beyond what is expected of you- to gather enough skills that equip you to make your dream become true.

While doing it, you’ll get out of the crowd and get the promotion no one expected. This is where networking and enjoying hard work  are very  important.


How to write goals that translate ideas into realizations.

-Prepare by training like a professional athlete
-Write down your ideas and imagination
-Organize them into plans
-Make them real with skills and knowledge activities


How to be flexible to what your environment offers.

-Identify experts in your fields and learn everything you can from them
-Target excellence
-Learn from everyone
-Good directions is better than speed
-It’ s all about being resourcefull to the needs around you
-The more you grow, the more opportunity you have. So, focus on gathering resources that help you become more knowledgeable and stay focus on your goals.


How to manage time, relations and visibility

-Manage your time by focusing of priorities not emergencies
-Invest in relationships
-Use various channels to increase your visibility
Succeed here by learning from your failures


How to move faster than your competitors : Change the routine and write what work for you.

-Be yourself and develop the power of being original
-Just one person who trust your business and pay you is enough to prosper you.
-Your passion (not your fears) and your Brand is providing the best quality service you promise to do. What do you want to be known for?


How to overcome the fear to succeed/fail.
-Tell the truth: Say things exactly as they are and become authentic.
-Always think of going higher than where you are now.


Where to find powerfull stories?

-I am a storyteller. I can tell my story by putting every details needed to be read.
-Find the story to share that would attract audience.
-You find stories everywhere around you. You just need to pay attention.


Why money should not take over your vision
-Be patient not to take the first money offered in a deal. Always remember your vision.
-Learn how to take risk: accepting or refusing an offer that contradict your vision or lessen your goals


How to tape into your differences to reach your goals

-Know yourself and take a mission that is higher than you. What are the values that defines you not others?
-Work with priorities

Keep moving forward into new territories.

Success cannot be define from one perspective. Your view count. That’s why I would like to know the principles that led you to be the successful person you are now.

Happy New Year 2018!

Hervé-Boris Ngaté

As You Enjoy Christmas, Answer These 7 Simple Questions To Succeed in 2018.

As You Enjoy Christmas, Answer These 7 Simple Questions To Succeed in 2018.

The joy of celebrating Christmas is there. All around the globe in almost every culture, the birth of the Savior, Jesus-Christ will be celebrated in different ways.

Just as Jesus came with the purpose of reconciling a fallen humanity with God, and He worked hard to make it happen, we should follow His example to live a fulfilled life through Him.

As we enjoy festivities, one should not forget that life is also about creating values to bring change in others life. Those values come from a vision to improve your life or others life through established goals you will pursue with hard work and persistence.

I wrote this article very short to give you enough time to celebrate Christmas with your beloved one and I would like you to answer these 7 simple questions that could help you focus your coming year on priorities.

These questions are driven by proven methods I developed last year in one of my articles. Answers to these questions covers 7 key aspects of your life on which you could invest to reach new heights.

Know your Strengths

Question: Do you remember key decisions you made in 2017 and the actions taken to realize them? Write down the expected results and the real one.

Know how you perform

Question: Do you learn easily by reading or by listening? Do you know how you work? What are your values?

Know where you belong

Question: Are you a leader or a follower? Do you enjoy working alone or in the group? How do you feel when you work with small groups or large groups?

Know what your contribution is 

Question: Could you write down 2-4 situations you know you will face in 2018? It could be: finding a new job, having a career promotion or change, getting married, live abroad for 6 months to develop new skills.

Understand Relationship Responsibility

Question: What are you going to do to understand people around you?

The Challenge of the Second Half of Your Life

Question: Do you volunteer for an NGO in your community? Could you pick another job, a weekend or part-time one ?

 The Power of Managing Oneself

Question: How could you track your progress on your personal management growth? Are you ready to make some adjustment to become the best version of yourself?

If you have other questions you ask yourself to find answers that could help you succeed,  please share with me. I would be glad to learn from you.

Merry Christmas!

Hervé-Boris Ngaté


Taping The Power Of Diversity in 21St Century Organisations: Principles and Practices

Taping The Power Of Diversity in 21St Century Organisations: Principles and Practices


The purpose of this book is to present various results of qualitative studies on cross-cultural challenges that are influencing the new world shape of the beginning of the 21st century. The content of this book generate information to provide some direction in the midst of a multicultural milieu.

The book is divided into two parts. The first one focuses on leadership and management challenges while the second part emphasizes on specific case studies based on observations in various types of organizations across three countries.

There has never been an attempt to write a book or a guide on cross-culture. It has always been about understanding better ways to succeed in a multicultural milieu whether as a student, a graduate or a young professional.

Everything in this book is life related. As with many qualitative contents, it provides direction and answers the questions “why” and “how”?

The effort to avoid academic style and still remain logical in my saying is a big deal in this book. I position myself as the expert of my document. Every observation came from what I learned with experiences that produced the expected or unexpected results.

We are in the first quarter of the 21st century and by 2030 we should be able to evaluate at the global level the impact of all the predictions and studies on the success of globalization of businesses. I remain convinced that by conducting further studies on the areas raised in this book, we could have better multicultural environment at workplaces.

As the reader will notice, I focused on specific areas such as leadership, management, language, communication, cultural shocks and global mobility. I know there could be much to say on cross-culture but I am sure what I am saying in this little book is worthy enough to ignite a change at the individual and organizations level.

Get a free copy of the Cross-Cultural Challenges_protected and share it to those you know who might need it.

Hervé-Boris Ngaté, Cross-Cultural Psychologist and Communications Specialist

Taping The Power Of Diversity in 21St Century Organisations

Taping The Power Of Diversity in 21St Century Organisations

“I believe in the power of storytelling. Stories open our hearts to a new place, which opens our minds, which often leads to action.” Melinda Gates

The goal of this article is to bring attention to the need of 21st century leaders and managers adapted to the challenges of Globalization. This is not an academic argumentative with a lot of statistics and general conclusions. It is rather an attempt to demonstrate the relevance of cross-cultural challenges based on storytelling.

Most examples are driven from observations with almost 10 different organizations including Churches, NGO, Schools, Business Companies in 3 countries known for their cultural diversity: Cameroon, Uganda and America. Therefore the ideas developed in this content could be tested in any other organization in a multicultural milieu.

The 21st century leader/manager has to demonstrate new skills in other to successfully provide quality direction to a team that is more and more diverse and complex.

In several organizations (Schools, Hospitals, Churches, Warehouses, etc…) there is an increasing number of people from different cultural background who have in common the required skills to grow the business. The ultimate goal of every one is to make enough satisfactory earning to prosper while contributing to the company’s growth.

In this context, leadership could be very challenging mostly if the company is not prepared to solve the problems that rise in the cross-cultural milieu. The obvious results are a lot of wasted time and money in addition to negative discrimination that could be avoided if little knowledge about cross-culture was added to the leader’s curriculum.

I met a manager who said something quite interesting. I wish every leader does this simple activity. Every time this manager travels in a new country, she reads the book “When Cultures Collide-Leading Across Cultures” -by Richard D. Lewis- on the plane to learn a little bit about the culture. She always has the book with her, even in her office.

What if the 21st century leader takes some few minutes every day to read about the cultural diversity of his team members?

For example, learning how to say “good morning” in one of your staff languages could make him feel accepted and more efficient than your think. Duplicating this for each of your team members could seem meaningless but this is the perfect image of who the current leader is supposed to be.

On the other hand, working in a company for 2 years and being asked one day by your boss “where are you from again?” could be the most frustrating experience one goes through.

Could you share your experience of working across cultures and how it shaped your skills as a cross-cultural leader?

Read the 5000 words full article on Cross-Cultural Leadership_protected.

Hervé-Boris Ngaté, Cross-Cultural Psychologist and Communications Specialist


Innover Pour Une Education Entreprenante en Afrique Sub-Saharienne

Innover Pour Une Education Entreprenante en Afrique Sub-Saharienne

Le but de cet article est d’attirer l’attention sur le besoin d’une éducation universitaire de professionnalisation dans les Universités Sub-Sahariennes. En particulier dans les filières des Lettres, Sciences Humaines et Sociales.

J’ai eu une houleuse discussion avec un jeune de ma génération il y’a environ 3 ans sur le thème de son mémoire de Masters en Lettres Modernes Française intitulé “La place du point dans la phrase”.

En fait quand il m’a donné son thème, je lui ai posé cette question: ” En quoi est-ce que ta thèse contribuerait à réduire la pauvreté parmi les jeunes?”

Autrement dit, Comment est-ce qu’une organisation solliciterait son expertise pour résoudre des problèmes de productivité avec un argumentaire basé sur la position du point dans une phrase?

Il essaya de me convaincre de la véracité de son argumentaire et nous nous sommes séparés en mésentente. J’étais surpris lorsque à notre rencontre suivante, il me dit que son sujet avait été rejeté après près de 2 années de “recherche” et de “travail dur”.

Ce cas qui n’est pas isolé reflète le manque d’adéquation entre les besoins des consommateurs et les formations universitaires. Ledit système est supposé produire des experts prêts à résoudre des problèmes d’entreprises ou à développer leurs propres business.

En Ouganda, j’ai constaté que tous les diplômés de licence trouvaient un emploi quelques semaines après l’obtention de leurs diplômes. Un étudiant de cycle Masters était considéré comme un véritable spécialiste dans un domaine précis capable de révolutionner l’économie du pays.

C’est pourquoi, selon certaines sources, l’économie Ougandaise était qualifié de première économie entreprenante  en Afrique Sub-Saharienne entre 2015-2016.

D’autres observations sur la croissance économique du Nigeria jusqu’en 2015 (Jeune Afrique, 08 Mars 2013) nous éclairent davantage : Détecter le potentiel productif local, identifier les obstacles à l’éclosion de ces potentiels, mettre sur pieds un plan d’action pour ôter les obstacles tout en développant la production, puis produire selon les besoins globaux.

L’Allemagne a pu éviter la crise de 2008 au travers des baccalauréats professionnalisant. Les entreprises recrutaient immédiatement auprès des classes de terminales et finançaient les études universitaires selon les besoins des entreprises. Ce qui augmentait la compétitivité et l’excellence parmi les élèves des enseignements secondaires et en plus, absorbait tous les besoins d’emplois dans tous les secteurs.

La Chine, aujourd’hui leader de l’économie mondiale applique également une méthodologie similaire pour résorber le chômage. Les études sont catégorisés en fonction des secteurs de demande nationale et globale. C’est pourquoi, ils produisent pour les besoins de consommation en fonction de chaque pays au monde.

Aux USA, les  études de besoins sont élaborés par secteurs de besoins et dès l’enseignement secondaires, l’éducation devient professionnelle selon ces besoins. Les apprenants sont considérés comme de véritables sources de solution pour des besoins spécifiques dans les communautés.

Ceci exige  des experts dans la compréhension des besoins des consommateurs à l’échelle nationale. Il serait aussi nécessaire d’établir des spécialistes qui analysent et comprennent les besoins des consommateurs des autres pays.

Pourquoi les étudiants des Universités de certains pays élaborent des thématiques en désaccord avec les besoins de consommations? Comment susciter chez ces derniers l’aptitude à acquérir des connaissances basées sur les besoins des populations?

Jusqu’à quel niveau les étudiants pourraient appliquer les résultats de leurs recherches aux problématiques de développement humain et économique  à l’échelle nationale et globale?

L’éducation trop théorique. La dure réalité serait de reconnaitre que les apprenants appartiennent à un système éducatif qui forge leur perception du developpement. Selon une ancienne étudiante de l’une des universités africaines:

“Les enseignements reposent sur 75% de théorie. Vous faites un cours de Sciences Naturelles sur les réflexes avec pour étude de cas les grenouilles. Mais vous n’aurez jamais un atelier de dissection de grenouilles pour voir à quoi cela ressemble. Même les écoles polytechniques forment des théoriciens qui finissent leur formation sans avoir jamais manipulés des instruments décrits dans leur manuel”.

Les défaillance de l’héritage colonial. Les  résultats des élèves des écoles secondaires et universitaires bilingues permettent d’observer une inadéquation dans les méthodologies d’enseignement des matières.

En effet, on observera que dans le système Anglo-saxon, les enseignements sont plus spécialisés et intègrent beaucoup de manipulations pratiques. Ce qui ne serait pas toujours le cas dans les classes du système Francophone.

Peut-être c’est ce qui explique une croissance d’enfants francophones inscrits dans des écoles d’enseignements Anglo-saxonnes. Plusieurs parents en effet se plaignent de la trop grande différence de résultats entre les enfants formés dans les deux systèmes; Ceux formés dans le système anglophone réussissent  à mieux s’intégrer que leurs camarades évoluant uniquement en système francophone.

L’introduction du système LMD. Afin de pallier à cette incongruité, le système LMD (Licence-Masters-Doctorat) a été instauré il y’a a peu près une dizaine d’années afin d’harmoniser les méthodes de formation.

En année licence, l’un de nos enseignants disaient que le système LMD nous rendraient capable d’être directement opérationnel auprès des entreprises. On voyait dans l’instauration du système LMD, la solution miracle pour la problématique de l’emploi. Malheureusement, à peine 26% des diplômés de licences réussiraient leur insertion socio-professionnelle depuis les 10 dernières années.

Plusieurs étudiants se plaignaient déjà du fait que le système LMD était sur du papier et que dans la réalité, tout était resté similaire. Plusieurs déclaraient, pour répéter les paroles de certains formateurs:

Même nous les enseignants, on ne comprend pas encore le système LMD“.

L’enseignant expert. On comprend dans ces propos l’urgence pour les enseignants et les formateurs de se recycler et de mettre en oeuvre leurs meilleures compétences pour voir leur passion pour une jeunesse éduquée être assouvie.

Les Nouvelles Technologies offrent des possibilités illimités de recyclage et de mise à jour des connaissances et des pratiques d’enseignement.

Si l’enseignant est suffisamment outillé pour s’informer et se former sur les différents besoins de consommation dans la société, il sera un excellent transmetteur de ces connaissances aux apprenants.

C’est la responsabilité de l’enseignant et du formateur de stimuler  chez ces derniers l’aptitude à voir les besoins autour d’eux. Puis à élaborer des recherches dont les résultats participeraient à satisfaire ces besoins.

Le budget alloué à la recherche. Lors d’une soutenance de Masters, l’une des limitations de la thèse soulignée par les examinateurs était que 75% des sources de documentations étaient des livres sur internet. Plus tard, l’étudiant a parcouru de nombreuses thèses et a constaté qu’au lieu d’être une limitation, c’était plutôt un atout.

En effet, il revenait à moindre coût d’avoir accès à des ressources sur internet que dans des bibliothèques. Ce qui montre que des milliards pourraient être économisés si les étudiants et les enseignants étaient formés sur les astuces pour acquérir aisément des informations sur internet.

Il s’agirait de créer par exemple des liens ressources vers des bibliothèques numériques, de participer à des Webinar gratuits, d’exploiter des vidéos sur Youtube, de participer à des vidéoconférences via Skype, Whatsapp et autres.

Le Rôle de l’Etat. On aimerait comprendre quel est le rôle des gouvernements dans la facilitation d’un apprentissage centré sur les besoins des consommateurs.

En plus des efforts des enseignants et des apprenants, les gouvernements pourraient se rassurer de l’accès facile aux réseaux internet. on constate déjà des avancées dans ce domaine avec des centres de recherche numérique dans plusieurs universités.

L’écart réside dans le nombre d’enseignants et d’apprenants qui en font bon usage et qui produisent des résultats conséquents.

L’innovation croissante. Que se passerait-il si les stages en entreprise et les expériences de terrain se concrétisaient par des emplois stables et bien rémunérés? On observerait certainement une réduction exponentielle du chômage.

Mais ces entreprises se plaignent de ne pas croître en productivité et donc, de ne pas avoir les moyens de payer les jeunes diplômés. On retrouve des entreprises incapables de payer un salaire de 80 000 FCFA pour des débutants travaillant 8 heures par jour.

Loin d’être un obstacle, ceci serait l’opportunité de faire de ces diplômés de licence des entrepreneurs. Toute la question est de savoir quelles sont les dispositions prises par les états pour faciliter l’entrepreneuriat en milieu jeune.

En Ouganda par exemple, les nouveaux entrepreneurs sont exempts de taxes pendant les deux premières années d’activités. Un tel exemple pourrait être imité et participer ainsi à résorber le chômage parmi les jeunes.

Pour en savoir plus sur les secteurs innovants et prometteurs sur l’entrepreneuriat, lisez mon article révélant les 7 richesses cachées pour l’émergence en Afrique Sub-Saharienne.

Hervé-Boris Ngaté









Réussir  la Mobilisation des Fonds de Votre ONG en 2018

Réussir la Mobilisation des Fonds de Votre ONG en 2018

L’objectif de cet article est de proposer des voies et moyens de faciliter le financement des ONG en Afrique Sub-Saharienne afin de promouvoir l’épanouissement des bénéficiaires et des responsables.

Apres 8 années d’expérience professionnelle dans le secteur des ONG en Afrique Sub-Saharienne notamment au Cameroun et en Ouganda, j’avais constaté le malaise autour des stratégies de financement des projets. Dans l’article “Fund Development And Grant For African NGOs: How To Develop Funding For Your NGO“, je mentionne quelques stratégies mise sur pieds mais dont les résultats sont peu satisfaisants.

La méthode la plus usuelle en Afrique Sub-Saharienne est la dépendance absolue des financeurs Occidentaux. Or, depuis la crise financière de 2008, ces pays Occidentaux en déficit économiques sont obligés de réduire, voire d’annuler des montants colossaux alloués aux projets d’aides vers l’Afrique.

Malheureusement, plusieurs ONG Africaines sont encore dans l’illusion d’une manne Occidentale venant soutenir leurs programmes humanitaires et sociaux. Certains donateurs exigent une contribution à hauteur de 30% du montant total requis pour la réalisation des objectifs sociaux. Ce montant reste utopique même pour des projets de moins de 1000 dollars.

Les efforts investis pour créer une nouvelle dynamique de financement local semblent vain et on se demande pourquoi ces efforts portent si peu de fruits? Comment mettre sur pieds un dispositif fiable et durable garantissant un financement efficace et efficient?

Concentrer les efforts dans les communautés. On entend par communauté, un ensemble de personnes ayant des aspirations, des objectifs et des besoins communs. On parlera par exemple de la communauté des orphelins, des enseignants, des personnes en situations de handicap.

Pour étendre ma définition, une communauté peut aussi se caractériser par une délimitation géographique. Dans ce cas, ses populations regrouperaient plusieurs types de communautés ayant en commun des besoins ou des ressources naturelles. Dans le cadre de mon argumentaire, j’aborde la définition globale de la communauté incluant la dimension spatiale, sociale et psychologique.

Ainsi, dans le quartier Nkoldongo de la ville de Yaoundé, on pourrait y retrouver différentes communautés de : chauffeurs de taxi, mototaxi, personnes en situations de handicap, orphelins et enfants de la rue, commerçants, etc…

D’après les observations personnelles des ONG qui ont réussi à prendre de l’envol financier, les efforts se sont concentrés dans les communautés où il est plus facile de faire grand impact. Les bénéficiaires sont issus de la communauté cible, et tous les financements et investissements sont concentrés sur les bénéficiaires et les responsables des ONG.

Faire communiquer les bénéficiaires sur leurs besoins. En Ouganda, J’ai pu observer une organisation pendant près de 20 mois et j’étais émerveillé du secret de sa réussite dans la mobilisation des financements : La mise en avant des bénéficiaires.

Cette approche observée dans cette Organisation Ougandaise n’était pas très courante dans les autres institutions à cause de la trop grande transparence dans la gestion des fonds collectés.

En effet, en Ouganda comme au Cameroun, ce sont généralement les responsables des ONG qui parlent pour les bénéficiaires. Ce sont eux qui évaluent les besoins pour les bénéficiaires et qui rédigent des projets pour eux. Puis, réfléchissent entre eux sur les possibles donateurs.

Bien entendu, lorsque les fonds alloués aux projets sont disponibles, seuls ces responsables en connaissent les montants exacts.

Il s’agirait plutôt de permettre aux nécessiteux de parler eux-mêmes de leurs besoins à des potentiels donateurs dans la communauté. Ce sont ces orphelins, enfants de la rue, handicapés et autres groupes marginalisés qui prendraient les devant de la scène pour s’exprimer sur leurs souffrances. Les responsables coordonneraient leurs discours pour mobiliser des fonds nécessaires à la satisfaction de ces besoins.

Pourquoi ça marcherait toujours. La question se pose alors sur la fiabilité d’une telle approche. Comment être sûre que les requêtes des bénéficiaires seront satisfaites?

Le succès de cette méthode de financement repose sur un principe simple : La communauté est heureuse d’investir sur son propre terrain. Le principe de l’autosatisfaction est le socle qui garantit la réussite d’une telle approche.

Pour mieux la cerner, prenons l’exemple de nos familles. Nous ne faisons aucun effort pour travailler dur afin de donner un avenir meilleur à notre progéniture. Nous sommes prêts à payer des sommes importantes pour leur éducation, leur bien-être psychologique et social. Nous ne voyons pas en cela un sacrifice mais une responsabilité.

En transférant cette esprit de responsabilité au niveau des communautés, il s’agirait de faire voire à tous que les besoins des marginalisés impactent négativement le développement de tous. C’est pourquoi, tous gagneraient à contribuer à leur intégration pour être tous meilleurs.

La recherche de l’autosatisfaction communautaire faciliterait la mobilisation des fonds pour des projets humanitaires et sociaux. Il ne s’agirait plus d’individus contrôlant les projets mais de la communauté travaillant en équipe pour son propre développement.

Bien plus, la réduction des montants faciliterait une donation régulière. Pour un projet communautaire de mille dollars d’investissement par exemple, sur une population de 20 000 habitants financièrement active, une contribution minimale de 0,05 dollars serait nécessaire. En transférant ces sommes en FCFA, cela demanderait une contribution d’environ 30 FCFA !

La mise en œuvre. Si l’on voudrait réduire le taux de suicide chez les mères adolescentes du quartier Nkoldongo, il faudrait par exemple:

• Identifier toutes les mères adolescentes dans le quartier.
• Créer des opportunités de laisser parler ces mères adolescentes sur leurs vécus et leurs besoins.
• Evaluer le montant financier dont elles ont besoins pour leur prise en charge en se basant sur leur discours.
• Demander aux auditeurs dans la communauté de contribuer en argent, biens matériels et logistiques.
• Multiplier des opportunités similaires pour susciter des fonds au niveau local.

En prenant l’exemple des USA qui financent des projets communautaires à hauteurs de milliers de dollars en prélevant parfois juste quelques dollars sur les revenus des populations actives, on est dans l’espoir qu’un jour nouveau pourrait se lever sur les ONG Africaines.

Hervé-Boris Ngaté, Chercheur Indépendant.

Online Marketing Tools To Increase Your Digital Business Visibility in 2018

Online Marketing Tools To Increase Your Digital Business Visibility in 2018

The goal of this article is to share with you how to increase the visibility of your organization through focused social media presence.

Contrary to many social media activists, I started with no reputation and nothing but a group of French Language learners as my primary audience. In fact, I had only one view of each of my first articles on Facebook for about 3 months. From time to time, the number could move up but there was no stability.

Instead of being discouraged, I searched ways to attract more viewers and grow my audience.

I found that there are favorite traffic hours to increase visibility depending on channels. I invested approximatively 15 minutes morning, midday , afternoon and evening to share on various channels. With, I automatically connected my different social media accounts.

Therefore, as soon as I publish an article, it’s posted on those various channels at the same time. I will then share the content in groups, or on home pages the remaining periods of the day and the week as illustrate in the table bellow:

Facebook Twitter LinkedIn Google+
Best 1-4pm 1-3pm 7-9am or 5-6pm 9-11am
Worst 8pm-8am 8pm-9am 10pm-6am 6pm-8am

I learned everything through experience. That’s why if you understand these simple steps I am going to discuss in this article, and you apply them on your own context, you’ll surely do better than me.

You’ll be starting from proven methods that made me reach hundreds of thousands of people around the globe in less than 2 years.

In fact, my blog has now been viewed in more than 120 countries in five continents. Various contents in French and English helped reach viewers and new visitors on my blogsite every day.

In addition, I selectively focused on some channels depending on my audience and the results expected. Don’t make the mistake to be active on the 21 online channels showed in the above picture.

You’ll be waisting a lot of time, money and energy. you’ll also lost impact because you will become inconsistent on different channels. Honestly, on all the 5 channels I used in the past 21 months, I am more effective and efficient on only 2 or 3 of them.

I am sharing all of them with you so that you can choose the one that suit you the best.

1. I started with Facebook where I had an account. My first goal by sharing on facebook was to make the difference with these fancy post with no development purposes. I noticed most of the post on Facebook based on development had so little views.

2. Then moved to LinkedIn and Twitter. I started with LinkedIn and Twitter for professional reasons. Many of my articles were educational. So I needed an audience where I can learn and share my ideas and researches.

I am most active on linkedIn because most of my readers in group could comment or trigger a discussion with articles posted. Twitter helped me connected with the news feed on people,organization and experts writing on the same center of interest.

3. I added Google. Google+ and GoogleAddwords. I did not realized everything I published appeared on google search. The day I realized it, I became more consistent on my content and  more, I taugh of the image I could have on a social media like Google if someone just type my name.

Google adwords is an amazing tool that helped me write with more purpose. I was able to tailor my content based on most common words searched on the web. The most important is that I added the SEO skills on my social media profile.

4. Whatsapp is the most efficient and the most direct social media tool among all I mentioned. I could reach my reader rigth where they were. I said to myself: “If the title and the first sentence of my article is attractive enough, I will have more viewers and new visitors everyday; Because where ever they are, as soon as they see my post, they will click on it”.

Wheter individual or whatsapp groups, I never regret sharing an article!

Imagine that you are going through a financial crisis and you receive a new whatsapp message from me. The first words on the message are “How to come Out of your Financial Troubles”. What will be you next reaction? Of course, clicking on the link to read more on the topic.

If this happen on a weekly base, you’ll trust me more and more. Next time you see a message from me, it’s more likely you’ll want to take a look at my content because I hit you right on your need last time.

That’s exactly what I did with my  French Language learners. Some of my students became co-writers of some language articles, while some volunteered to proofread my contents in English and others decided to help by sharing to their friends on social media.

I want to insist on the fact that with whatsapp, you reach your reader right on his bed, in the bus, while driving or in the bathroom. It’s direct, simple and the reader can reply to you on the spot even if he/she does not leave a comment on the blog page.

5. Emails. Finally, let’s talk about emails. For me, emails helped me reach people I would never meet. In the era of digitalization, we often connect with people online for training purposes or professional exchanges.

When I write an article that could interest one of those categories of people, I have no choice but to email to them. Or, when I call for action at the end of my article, I ask my reader to send me an email.

As the correspondance become more effective and bear more fruits, phone numbers could be exchange for more direct conversations by call or whatsapp .

What online marketing tools and strategies are you using to increase the visibility of your product online? I will be happy to hear from you.

I am currently looking for a passionate youth whose main task will be to continue to disseminate my contents on those channels while I focus on research and writing.

This volunteer job request an hour a day from Monday to Friday. You’ll gain in experience and you’ll also expand your knowledge of different social media that you could transfer in any other area of your life.

If you liked this article and you are interested in this volunteer opportunity, email me now or, share it with people who could be interested in this opportunity.

Send them this article and help them acquire new skills that could change their career and future.


Hervé-Boris Ngaté

The Power Of Transferable Skills

The Power Of Transferable Skills

I evaluated the impact of 21 months of writing management and I was happy by the increased visibility on social media and concrete relations experiences during that period. I was also excited about the coming challenges on writing skills and how to overcome them successfully.

I took my pen, my blocknote and wrote down all I learned as aas a social media entrepreneur during the past 20 months. As I did it, I came with 20 points that are actually skills developed while blogging.

I noticed that those skills I acquired became part of my habits. I also discovered I could apply them in any other business area. I would like to share with you exactly what I wrote on my note book:

  1. I identified a need
  2. I searched how to meet the need
  3. I created a service/product
  4. I put the product at the disposal of consumers
  5. I asked for feedback
  6. I extended my audience
  7. I fidelized my audience
  8. I managed a team
  9. I managed finances
  10. I managed time
  11. I worked under pressure
  12. I created  and innovated
  13. I grew my knowledge in English
  14. I mastered goal-centered writing
  15. I increased my visibility worldwide through social media
  16. I converted my writing skills into coaching
  17. I converted my writing skills into evangelization
  18. I made new friends of different cultures
  19. I became an independant researcher
  20. I keep writing

Taking a step back and looking clearly at these skills acquired, I felt very encouraged to continue writing because I developed the profile of a social media  and communication, marketing manager, a coach and entrepreneur  with a part-time non paid activity I enjoy doing.

What hapened with me as a blogger is the power of transferable skills. I am learning with this experience that everything in life count. Every experience is valuable and can be usefull in another area of expertise.

I don’t know what you are doing right now that seems meaningless to you but I want to show you how to drive the best skills from it. You could therefore transfer those skills into an area you like or use them to move into another career.

As an experienced goal achiver, I will guide you step by step on how to move to the next enjoyable level in life, your career or your dreams.

What you need to know!

Learn how to put names on the activities . The task is at the base of every goal achieved. Therefore, if you can write down the various tasks you do at your current job, you will have a broaden picture of where you are aiming at.

Simply write down in detail what you do everyday from the time you start working until the moment you leave your workplace. Use action verbs that describe the task you do.

Also include tasks done alone and task done with other colleagues; Make sure you appreciate wether you liked it or not.

You could be doing the job of a manager without knowing and when applying for the next job that requires management competencies, you feel incompetent.

The other thing is that by writing down your daily task, you could also include the various challenges you encounter.

You would be able to answer the questions when did you do the job? where did you do it? how were you doing it? how many people were involved? what challenges did you encounter and how did you solve them? These questions are very regular in any job interview.

Finally, you could go back to your job description and find key words related to your position. After doing that, write down the corresponding actions you are doing now and not what the job description portrayed.

You’ll notice that you are gaining experience far ahead of what is required from you and those new skills could be usefull for your next promotion or job.

Learn from your past experiences. While growing in the job business, you were involved into good or bad experiences. The most important is not how exciting or fun those experiences were but the amount of knowledge , skills and attitude you acquired.

The experential learning cycle (ELC) is one the most powerfull tools that could help you organize your experiences to improve your skills, knowledge and attitudes. It’s an approach based on how you understand your own experiences compared to the results obtained.

This approach maximises your transferable skills outcome if you are a goal-centered person. You must be someone who is used to make a “to-do list” for every single working day. Such a list is your daily bluprint that guide each and every action you’re committed to.

The ELC will help you increase your results as you work on writing down your experiences and what you learn from them.

Again write down the tasks done during each of those life, professional or business activities. Then convert them into skills you can use now in your current job to improve your results or, plan the next career you want to have.

I understand it can be confusing and challenging!

You might not know were and how to start. And you probably think it will take you forever to do it. That’s why I am writing to you to offer you my services to support you achieve your dreams.

If you need coaching or support at any level of this rewarding and gratifying activity, contact me and specify what type of support I can help you with.


Hervé-Boris Ngaté